Workshop Arts Centers
“Life’s a Song”
Workshops - Terri Hendrix W/ Lloyd Maines
While a certain amount of raw talent — and a little luck — are both key ingredients to any successful music career, any artist who’s made it past the open-mic stage knows that the key to success (and survival) is a formidable mix of business savvy, street smarts and a whole lot of hard work. Or, as Terri Hendrix calls it, “The Part that Ain’t Art.” Terri is the first to admit she learned much of what she knows today about the music business the hard way, but learn she has, and the results — critical acclaim, awards, headlining experience at many of the country’s most renown music festivals and listening rooms and an international grassroots fanbase — all speak for themselves. And Terri, together with famed producer and multi-instrumentalist Lloyd Maines, is as adept at teaching both “the part that’s not art” and the creative process of songwriting as she is at running her own business and performing on stage.
In addition to recording and performing together for the last ten years, Terri Hendrix and Lloyd Maines have led a number of popular workshops at festivals (Mountain Stage Newsong Festival and the Kerrville Folk Festival) and performing arts centers (Berklee School of Music in MA, South Plains College in TX, and Swallow Hill in CO) on topics ranging from songwriting to production to the brass tacks of running an independent label, touring and building a loyal fanbase. Their “Life’s a Song” writing workshops, held at a studio/theater in Port Aransas, Texas, sells out way in advance. Veterans of “Life’s a Song” — many returning year after year — gain a unique and fully-rounded perspective on the art of song craft, gleaned from Terri’s “free form” approach to creative writing (along with her solid background in classical music, having studied on scholarship at Hardin Simmons University) and Lloyd’s emphasis on song structure. Marshalling and maintaining inspiration is also covered in depth, both from Terri’s perspective as a do-it-yourself, former-starving-artist-turned-award-winning-songwriter and Lloyd’s decades of experience as an in-demand producer and all-around studio guru, with credits including the Dixie Chicks, Ani DiFranco, Wilco, Jerry Jeff Walker, Robert Earl Keen and Pat Green.
In addition to songwriting, Terri and Lloyd also have a wealth of shared experience on the business and recording end of the music industry. Lloyd has logged thousands of hours in the studio as a producer and even more miles on the road as an in-demand steel guitarist. Terri, meanwhile, has learned every nook, cranny and corner of the music industry on a grass roots level, having released nine albums (with a tenth under way) on her own label, Wilory Records, and built up a fanbase now 50,000 strong. She knows first hand how to balance a music career and a fulltime job, how to make music your fulltime job, how to hire the right team and keep it on track and how to market independent releases effectively on a budget. She has contributed a guest column on the topic of running your own label to Texas Music magazine and is currently writing a how-to guide on the music business — titled, of course, The Part That Ain’t Art.
Workshops Specs
“LIFE’S A SONG” WORKSHOPS – TERRI HENDRIX W/LLOYD MAINES
Terri Hendrix and Lloyd Maines offer music workshops as part of a residency program that includes concerts. These workshops are geared towards the beginner to the experienced musician looking to take their playing and/or business to another level. Their personal approach provides the opportunity that’s beneficial to creativity and growth as a musician.
THE PART THAT AIN’T ART: MUSIC BUSINESS MADE SIMPLE
On a grass roots level, having released nine albums (with a tenth under way) on her own label, Wilory Records, Hendrix has gone from open-mic’s to touring nationally and internationally and from a fanbase of none to fifty thousand.
• How to make a press kit online and in print, photos, and representation
• How to book yourself – venues, simple contracts, set lists, and paying musicians
• How to balance a music career and a fulltime job, how to make music your fulltime job, singing and staying healthy, how to hire the right team and market independent releases effectively with success on a budget.
• Radio, online media, independent promotion, website, and online tools,
• Online e-commerce, iTunes, graphics, and the digital revolution
With credits including the Dixie Chicks, Ani DiFranco, and Wilco, multi-instrumentalist Lloyd Maines offers decades of experience on the business and recording end of the music industry.
• How to make a good recording and home studio basics
• Recording costs and budgets, paying musicians
• Demos to full band studio needs – one on one advice
THE PART THAT’S ART: FREEFORM CREATIVITY WITH RESULTS
Students gain a unique and fully rounded perspective on the art of song craft, gleaned from Terri’s “free form” approach to writing and Lloyd’s emphasis on song structure.
• With an emphasis on keeping the experience fun, entertaining, and inspirational, both discuss getting unstuck lyrically, alternate tunings, technique, performance and the creative process of songwriting as well.
• Meet other songwriters who share your interests in non-competitive group settings
• How to use melodic tricks, edit, lyrics, chord progressions and melody to finish songs and simple exercises and tricks to open the mind and enhance creativity
Booking Inquiries: Fat Goat Booking
PO BOX 2340
San Marcos, Texas 78667
Phone: 512-353-2536 Fax: 512-216-6094
E-mail: wiloryrecords@mac.com
Our "Life's a Song" Workshop comes with a 100% refund policy should you be unsatisfied with your experience or have to cancel due to emergency as we know that life can sometimes get in the way of the most thought out of plans!
